Power Talk21 Day

Power Talk21 Day
April 21, 2011 Kim Goldman

Today Mothers Against Drunk Driving (MADD) is holding the first ever PowerTalk21 Day.

PowerTalk21 will become an annual event on April 21st — a day for parents to start talking with their kids about alcohol.


Washington, D.C. – Last week, the U.S. Senate unanimously approved Senate Resolution 157 declaring April 21st Power Talk 21 day, the national day for parents to start talking with their kids about alcohol. Research has shown that parents are the number one influence in their child’s decisions about alcohol. So, in an effort to curb underage drinking among America’s youth, Mothers Against Drunk Driving (MADD) created the Power of Parents, It’s Your Influence™ program to help parents have the sometimes difficult, but potentially life-saving, conversation about alcohol with their kids on April 21st and throughout the year.

“Senator Klobuchar and Senator Vitter are to be commended for their leadership in preventing underage drinking. MADD hopes that PowerTalk 21 day will inspire parents to talk with their teens about healthy lifestyles and smart choices — particularly in advance of prom and graduation season — and will ultimately save lives,” said MADD National President Laura Dean-Mooney.

Teen alcohol use kills 6,000 young people each year, more than all other illegal drugs combined.  Developed with Pennsylvania State University’s Dr. Robert Turrisi, MADD’s Power of Parents handbook is based on more than two decades of underage drinking research, and has been shown to significantly reduce underage drinking behaviors, even in households with below average communication.

For conversation starters, tips and to get the free Power of Parents handbook, visit




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